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1
Selling
is what consumers WANT – they need
help to buy correctly and quickly. What
they don’t want is the old ‘pushy’
sales techniques. Don’t be a ‘reluctant
salesperson’ because of the old image
of what sales was. Do not let your keenness to sell be seen
as 'pushiness'.
2
A
sales interaction is not a CONTEST.
There must be two winners for it to be
successful. The
consumer MUST feel that the salesperson
is their ALLY
in choosing what is right for them.
3
As
a consumer, I feel most comfortable with
a salesperson who seems to understand
not just what I ask for, but also many
‘unsaid’ factors. I am most likely
to feel happy to take this person’s
advice and BUY from them. |
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4
First
you have to sell YOURSELF – then, IF
SUCCESSFUL, you get a chance to sell
your product or practise your skills.
You must establish -
-
Your
Credibility &
Trustworthiness
-
That
you understand THEM
-
That
you know your product
In that order!
5
Image
IS important. It affects how a
customer perceives us – and if
their perception is wrong it makes
establishing our credibility much
harder. Think
about HOW YOU DRESS and always check
your grooming.
6
When
we communicate, our BODY LANGUAGE
speaks LOUDER than our words. Always
remember how important eye contact
is - it shows credibility. |
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