Winning Sales Presentations  is designed for anyone who wants to sell anything to a group of people.  It is especially useful for sales people who find they need to present to a committee, assessment panel or other decision-making group.

Available as an e-book. A$10.00 (+GST)
Click here for an order form.

CONTENTS

Preface - Attributes of a Sales Professional                                               

Part 1 - Selling to a Group                            

Why Selling to a Group is Different

The Sales Presentation…It’s a Speech          
How Most Salespeople Get It Wrong

Image…The Picture that Sells
Am I Getting Through?
Choosing Your Approach
Part 2 - Delivering Your Sales Speech
How We Communicate
Vocal Impact with Pause
Show Some Emotion

Our Visual Message 

Part 3 - Writing Your Sales Speech     

The Opening
The Message in Your Words – Using Jargon

Features & Benefits

People Don’t Buy Products – They Seek Solutions                                       

The Sales Slogan                       

Make Yourself Memorable

Take Your Position

Tell a Story                                                                                                          

Signposts                                                                                                            

The Cost                                                                                                             

What Next?                                                                                                         

The Conclusion
Sales Presentation Worksheet