Relevant to everyone who deals with customers
One:Selling is what consumers WANT – they need help to buy correctly and quickly. What they don’t want is the old ‘pushy’ sales techniques. Don’t be a ‘reluctant salesperson’ because of the old image of what sales was. Do not let your keenness to sell be seen as ‘pushiness’.
A sales interaction is not a CONTEST. There must be two winners for it to be successful. The consumer MUST feel that the salesperson is their ALLY in choosing what is right …