Relevant to everyone who deals with customers

One:Selling is what consumers WANT – they need help to buy correctly and quickly. What they don’t want is the old ‘pushy’ sales techniques. Don’t be a ‘reluctant salesperson’ because of the old image of what sales was. Do not let your keenness to sell be seen as 'pushiness'.

Two:
A sales interaction is not a CONTEST. There must be...

Remember the ‘Billboard Rule’ - they have to be able to get the message off the slide in 2-4 seconds.

You put words on the screen to REINFORCE what you say – not to give them required reading. 
NEVER make them choose between listening to you and reading the screen.

Make it easy to read
- I generally use between 36-60 point size font – NEVER less than 24 point ......